Posted January 7, 2016
The disclosure of the investigation comes as
the company recovers from E. coli outbreaks in late October and November, which
were followed by the sickening of customers at a restaurant in Boston in
December. Those cases attracted significantly more national media attention
than the California incident and Chipotle’s sales have dropped dramatically.
Sales fell almost 15 percent in the fourth
quarter, marking the first decline for the company since it went public in
2006. Just last month, Chipotle retracted its forecast for 2016. In its
regulatory filing Wednesday, the company said it could not predict the amount
of any fines or penalties it may face in connection with the federal investigation.
Attempting to rehabilitate its image,
Chipotle took out full-page ads apologizing to customers in newspapers around
the country. It also vowed to increase food safety at its restaurants by
changing cooking methods and further testing meat and produce.
Further information on the story is available
here.