U.S. Ag Groups Come Together to Build Consumer Confidence

The U.S. Farmers and Ranchers Alliance (USFRA) is a recently formed organization geared towards improving the image of both American agriculture and the food supply. This alliance is a partnership between over twenty different agricultural groups from throughout the United States.

Tom Stenzel, president and CEO of United Fresh, stated that: “This new alliance will draw upon the strength of many parts of our nation’s agricultural industry and coordinate communication programs in a more focused and strategic manner.”

Because the member organizations are diverse in nature the message is expected to be a broad, positive based approach that is designed to show agriculture and the American food system in a different light.

Posted: 11/15/2010