Beef Checkoff Returns $5.55

For every dollar invested by a beef producer it returns about $5.55 in value to the producers. This is according to an economic study just completed by Dr. Ron Ward, professor emeritus at the Food and Resource Economics Department at the University of Florida. For the Beef Board’s press release, click here.

According to Dr. Ward,

“Is the beef checkoff a demand driver? This was the most fundamental question of the entire study, and the answer is an overwhelming ‘yes,’ the generic promotion of beef has shifted beef demand,” Ward noted in his research conclusions. “The marginal rate-of-return is large enough to provide overwhelming evidence that the programs are achieving positive impacts (on) the U.S. demand for beef,” he said.

Dr. Ward’s results were presented on Monday at the 2009 Cattle Industry Summer Conference in Denver, Co. To view a copy of Dr. Ward’s report entitled The Beef Checkoff Programs and Their Impact on U.S. Beef Demand, click here.

Posted: 07/21/09