Online Farmers Markets May Get Boost

Reuters is reporting on a story about a collaboration between two companies designed to make it easier for online farmers markets to make an income without increasing costs. From the Farm, Inc., America’s Online Farmers Market (Stockton, CA) announced “today the creation of revenue generating streams for Succeed Corp.`s iSpeedway of Mesa, Arizona, independent web store owners. The system works through a banner advertisement campaign tracking banner clicks generating sales at From The Farm`s Online Farmers Market, and allows independent web store owners and bloggers to share in profits from the sales. The independent web store owners and bloggers are given the opportunity to add the www.FromTheFarm.com banner ad to their website through their iSpeedway website management system.”

General Manager of FromTheFarm.com, Dean Davis, says the benefit to this system is ‘“There is no cost, programming or re-design work needed by store owners and our systems handle all accounting of generated sales for each website. Bloggers and online store owners alike will now have a way of generating revenue without any expenses [.]”’ And perhaps the effort will yield more traffic and purchases from FromTheFarm.com and drive internet traffic to other online farmers markets.

The system put together by the two companies will allow independent website owners “to generate residual income for new FromTheFarm.com customers that result from the click of a banner ad.”

To read the Reuters story click here.
To visit the From the Farm website click here.

Posted: 10/13/09